|
Articles.TravelAndTourismInfo.com (Guest Articles | Visit Main Website ) |
Home | Submit Articles | Login |
| ALL Countries | USA | Brazil | France | India | Spain | Egypt | Travel Tips |
Eastern Cape South AfricaBY: Alan Hawkins | Category: AFRICA | Submitted: 2012-02-16 07:02:37
We live here, we know it and now the evidence has shown that the Eastern Cape is the second most popular travel destination in South Africa, second only to KZN, perhaps our region is not the best kept travel secret in the world after all. As residents and beneficiaries of tourism income we should be making plans, big plans. The purple patch of the 2010 world cup (soccer) might be a thing of the past, the tourism and service industry this was a catalyst or an opportunity to be pounced on and leveraged into long term benefit. Millions of television viewers were exposed by this and the annual Africa Open golf tournament to what South Africa is, our brand and what it has to offer. Like any good brand, it needs an identity and sub-brands to support it. MacDonald's and their Big Mac, KFC and Colonel Saunders, South Africa and our flag, could the Eastern Cape become our Big Mac. Yes, we merely have to pick up this ball and run with it, grab the opportunity with both hands and convert it into a future asset and a sustainable income stream, the Eastern Cape can surely become South Africa's Big Mac. Marketing professionals in the tourism industry, our elected board members and our political leaders are being offered an opportunity that will quite simply never come again in our lifetime, an opportunity to offer the world the Eastern Cape, our own Big Mac, together with an array of menu items to suit each and every taste. No doubt I preach to the converted when mentioning some of the best and most unspoiled beaches in the world, the Baviaanskloof, a world heritage site, the Addo National Park, the Wild Coast and the world famous sardine run, hours of sunshine with our moderate climate, even in winter, our stunning golf courses, with East London Golf Club, Humewood and Fish River rated amongst the best in the country. It has been said that marketing is everything, also that everything is marketing. The costs of reaching the attention of the international traveller are high with funds dedicated to this are limited, when our leaders are faced with a decision on the allocation of funds it must be extremely difficult to choose between a new school and a marketing campaign. Those who have had the privilege of international travel will have experienced the crowds queuing at the Vatican Museum in Rome, perhaps the Tower or Big Eye in London, imagine for a moment if we could attract just a portion of these to the Eastern Cape. The importance of seeking out every opportunity to market our own brand, the Eastern Cape, to local travellers and more importantly perhaps to the illusive international tourist, on television and directly as they come to experience what we have to offer cannot be overemphasised. Let's all work together, officially and as individuals, to send a message, let's help make their experience so enjoyable that they come back, again and again, bringing tourism income, creating jobs, building our brand, brick by brick with each and every one of us involved and committed. Marketing starts from within, it starts with believing in one's product, having faith and pride and focussing on the little things, a friendly greeting, driving within the rules, offering to carry the bag for an elderly traveller at the airport, simple and effective, let's start now. Into 2013...and beyond, together. ........................................................................................ About the author...... Cell: 0826524384 P.O.Box 19263; Tecoma; 5214 Article Source: http://articles.travelandtourisminfo.com/ About Author / Additional Info: Alan Hawkins, an experienced traveller and writer recommends www.staysa.co.za for South African accommodation and www.riverbendguesthouse.co.za for accommodation in beacon Bay; East London; South Africa. Alan may be contacted through these sites for any commercial travel writing. Comments on this article: (0 comments so far)
Additional Articles: • B.O.S.S. 7 Day Survival Course • My Favorite Part at San Ignasio, Belize • Vietnam Tours, Vietnam Vacations, All For Responsible Travel in Vietnam • Corruption in Aircraft Charter Latest Articles in "AFRICA" category: • Seven Things You Should Do to Enjoy Your First Kenya Safari • Top Five Things to Do in Uganda • Kenya Wildebeest Migration Safari Important Disclaimer: All articles on this website are for general information only and is not a professional or experts advice. We do not own any responsibility for correctness or authenticity of the information presented in this article, or any loss or injury resulting from it. We do not endorse these articles, we are neither affiliated with the authors of these articles nor responsible for their content. Please see our disclaimer section for complete terms. 
Copyright © 2010 travelandtourisminfo.com - Do not copy articles from this website. |
|||||||
| | Home | Disclaimer | Xhtml | | |||||||
